Friday, May 21, 2010
Friday, April 23, 2010
Something Awesome(r) from Bong Spirit
Bong Spirit's Vodka is not just Awesome, it's AwesomER!
I thought you might enjoy this post on theawesomer.com regarding Bong Vodka
http://theawesomer.com/bong-vodka/2179/
I thought you might enjoy this post on theawesomer.com regarding Bong Vodka
http://theawesomer.com/bong-vodka/2179/
New report on Millennial trends & other generations released
New report on Millennial trends & other generations released
Millennials are confident, connected and open to new ideas. Pew Research has released a new report full of lots of fun numbers and charts regarding the Millennial generation, and how they compare to the three generations above them (Gen X, Boomers, Silent). You can read the report overview here and the full pdf report (150 pages of goodness!) here.
Millennials are confident, connected and open to new ideas. Pew Research has released a new report full of lots of fun numbers and charts regarding the Millennial generation, and how they compare to the three generations above them (Gen X, Boomers, Silent). You can read the report overview here and the full pdf report (150 pages of goodness!) here.
Friday, March 26, 2010
Millennials as Brand Ambassadors
Passion, loyalty and individuality make Millennials amongst the best brand ambassadors. You want to see a collection of the greatest ambassadors on this Earth? Checkout the "Tribe", bonded by the finest Vodka ever to come out of Holland by Bong Spirit Imports at www.spiritofthebrand.com
And millennials can be both loyal—and extremely vocal—brand ambassadors. “If I have a good experience, the first thing I do is get it out on Twitter, write about it, whatever. Our generation, in general, is quick to say if we have a good experience, and maybe even quicker [to say] if we have a bad experience,” said Cheuvront.
See more at IRI Summit: What Millennials Want
And millennials can be both loyal—and extremely vocal—brand ambassadors. “If I have a good experience, the first thing I do is get it out on Twitter, write about it, whatever. Our generation, in general, is quick to say if we have a good experience, and maybe even quicker [to say] if we have a bad experience,” said Cheuvront.
See more at IRI Summit: What Millennials Want
Thursday, March 25, 2010
GenX and Millennials Driving Recovery
According to a new report from PricewaterhouseCoopers and Retail Forward, entitled The New Consumer Behavior Paradigm: Permanent or Fleeting?, for the first time in the last three recessions, it will not be Baby Boomers at the heart of the economic recovery, as the recession has taken a bite of their savings and retirement accounts. This time it is the Gen Xers and Millennials who will be driving the recovery.
A higher proportion of Gen Y's income is discretionary as a result of fewer debts and a less-urgent need to accumulate wealth in the immediate term relative to older shoppers. Furthermore, as this generation is accustomed to instant gratification and demands the latest gadgets, spending on technology staples like MP3 players and smart phones will remain a priority and create unique opportunities for tech-oriented retailers.
See original research brief here:
GenX and Millennials Driving Recovery by Jack Loechner
For a complete report from PriceWaterhouseCoopers, please visit them here
A higher proportion of Gen Y's income is discretionary as a result of fewer debts and a less-urgent need to accumulate wealth in the immediate term relative to older shoppers. Furthermore, as this generation is accustomed to instant gratification and demands the latest gadgets, spending on technology staples like MP3 players and smart phones will remain a priority and create unique opportunities for tech-oriented retailers.
See original research brief here:
GenX and Millennials Driving Recovery by Jack Loechner
For a complete report from PriceWaterhouseCoopers, please visit them here
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